Rank #1 in search with our content optimization tools

Find low hanging fruits, underperforming keywords, and lots more with one click to discover cases where small tweaks will hugely improve rankings and traffic. We pull in tons of Google Search Console data and create meaningful reports with it, meaning you can easily find keywords ranking on page 2 that simply need a quick push, and CTR Underperformers where a quick snippet update could result in more clicks. Uncover quick wins that result in more growth without the time and resources required to create brand new pages.

No matter how brilliant your content may be, if there are underlying technical issues, your chances to rank well or engage visitors are going to decline. We show you which technical errors are affecting the performance of your content in the SERPs so you know what fixes to prioritize first. Identify issues such as duplicate or thin content, duplicate meta descriptions and titles, images missing alt tags, readability problems, and lots more.

Easily understand where your organic visitors are based and what devices they normally use with our reports and segmenting capabilities, so you can create content with the right target group in mind. Identify with which search queries users find your content, both short and longtail, so that you and your editors can ensure your content stays up to date and relevant.

Group focus keywords and pages into segments to track their progress over time. Create broad clusters (e.g. “/blog/ articles”) or go into much more detail by combining metrics and thresholds to create focused segments (like “Question keywords the /blog/ does not rank for”). Add the most important keywords to your Keyword Monitoring Dashboard and get information regarding keyword KPI anomalies straight to your inbox to stay on top of how your content performs.

Discover keywords relating to your focus topic to help you better understand the user intent, helping you enhance your content and make it resonate even more with your customers. In our platform under SEO and Organic Performance, we give specific suggestions for improving your written content to make sure that your content is as relevant to your focus topic as possible, and is the ideal workspace for your editorial colleagues.

Adopt a data-driven approach to SEO and content optimization by testing out your ideas, and carrying out A/B tests to really see if changes you make to your website have an impact on your search performance. Our smart algorithms mean that natural fluctuations such as Google Updates or marketing campaigns don’t stand in the way of accurate results.